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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Big event"
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Search: subject_exact:"Sponsoring"
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Sponsoring
48
Sponsorship
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Sportmarketing
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Sports marketing
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Consumer behaviour
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Professional sports
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Sport
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sponsorship
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Börsenkurs
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Marketingmanagement
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sport sponsorship
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Ankündigungseffekt
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Ereignisstudie
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Shareholder Value
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Cakmak, Erdinc
1
Chavanat, Nicolas
1
Cornwell, T. Bettina
1
Ferrand, Alain
1
Heslop, Louise A.
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Jensen, Jonathan A.
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Martinent, Guillaume
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Nadeau, John
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sport finance
2
African journal of business and economic research : AJBER
1
Applied economics
1
Applied financial economics
1
Asian business & management
1
Chinese management studies : CMS
1
Der Markt : international journal of marketing
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International journal of event and festival management
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of Islamic marketing
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of retailing and consumer services
1
Journal of vacation marketing
1
KCS-Schriftenreihe
1
Marketing intelligence & planning
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sportmarketing
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
Wirtschaftswissenschaftliche Diskussionspapiere
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
Saved in:
2
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
3
Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
Journal of sport management : the official journal of …
23
(
2009
)
5
,
pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
Saved in:
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