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~isPartOf:"Journal of advertising research"
~subject:"Werbewirkung"
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Search: subject_exact:"Sponsorship"
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Werbewirkung
Sponsoring
16
Sponsorship
16
Sport event
4
Sportveranstaltung
4
Advertising effects
3
Consumer behaviour
3
Event
3
Konsumentenverhalten
3
USA
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Veranstaltung
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Event marketing
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Event-Marketing
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Marketing management
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Marketingmanagement
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Motorsport
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Sports
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Aktienindex
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Aktienmarkt
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Athletes
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Big event
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Brand
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Brand image
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Brand management
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Cause-Related Marketing
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Cause-related marketing
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Cognition
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Akaoui, Joe
1
Close, Angeline
1
Cornwell, T. Bettina
1
Lacey, Russell
1
Sarstedt, Marko
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Schwaiger, Manfred
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Taylor, Charles Raymond
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
10
International journal of sports marketing & sponsorship
10
European journal of marketing : EJM
7
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of business research : JBR
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
SpringerLink / Bücher
4
European Sport management quarterly : ESMQ
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Sport management review
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
DUV / Wirtschaftswissenschaft
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbuch der Marktforschung
2
Journal of current issues and research in advertising
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
KulturKommerz
2
Marketing letters : a journal of research in marketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Springer eBook Collection / Business and Economics
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
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ECONIS (ZBW)
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Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
2
Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred
;
Sarstedt, Marko
;
Taylor, Charles Raymond
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
Saved in:
3
Brand experience on the pitch : how the sponsors fared in the world cup
Akaoui, Joe
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 147-157
Persistent link: https://www.econbiz.de/10003611434
Saved in:
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