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~isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
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Sponsoring
6
Sponsorship
6
Sportmarketing
6
Sports marketing
6
Deutschland
2
Germany
2
Sport
2
Sport event
2
Sports
2
Sportveranstaltung
2
Controlling
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Eastern Europe
1
Guerilla marketing
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Guerilla-Marketing
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Management control
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Marketing management
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Marketingmanagement
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Neuromarketing
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Osteuropa
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Physical distribution
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Professional sports
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Profisport
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Sports economics
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Sportökonomik
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German
5
English
1
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Bühler, André W.
4
Nufer, Gerd
3
Häusel, Hans-Georg
1
Lyberger, Mark R.
1
Shank, Matthew D.
1
Sznajder, Andrzej
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of sports marketing & sponsorship
54
International Journal of Sports Marketing and Sponsorship
53
Journal of sport management : the official journal of the North American Society of Sport Management
48
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
International journal of sport management and marketing : IJSMM
42
Journal of business research : JBR
39
European Journal of Marketing
36
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
SpringerLink / Bücher
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
Sport, Business and Management: An International Journal
13
International journal of sport finance
10
Journal of marketing communications
10
Research
10
Springer eBook Collection
10
Strategic Direction
10
The journal of business & industrial marketing
10
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Journal of Business & Industrial Marketing
8
Journal of strategic marketing
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Corporate Communications: An International Journal
7
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of Product & Brand Management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Marketing Intelligence & Planning
7
Journal of Services Marketing
6
Journal of the Academy of Marketing Science
6
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ECONIS (ZBW)
6
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1
Sports marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
Persistent link: https://www.econbiz.de/10008738185
Saved in:
2
Sportmarketing in Osteuropa
Sznajder, Andrzej
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 457-483)
.
2011
Persistent link: https://www.econbiz.de/10008738186
Saved in:
3
Neuromarketing im Sport
Bühler, André W.
;
Häusel, Hans-Georg
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 399-426)
.
2011
Persistent link: https://www.econbiz.de/10008738188
Saved in:
4
Ambush Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 203-231)
.
2011
Persistent link: https://www.econbiz.de/10008738195
Saved in:
5
Sponsoring im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 143-173)
.
2011
Persistent link: https://www.econbiz.de/10008738197
Saved in:
6
Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 25-61)
.
2011
Persistent link: https://www.econbiz.de/10008738201
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