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~language:"eng"
~subject:"Beziehungsmarketing"
~isPartOf:"Qualitative market research : an international journal"
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Customer-centric marketing strategies : tools for building organizational performance
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Using triangulation and multiple case studies to advance relationship marketing theory
Stavros, Constantino
;
Westberg, Kate
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10003876984
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