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~person:"Choi, Hyeonyoung"
~person:"Di Guardo, Maria Chiara"
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Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung
;
Ko, Eunju
;
Kim, Eun Young
;
Mattila, Pekka
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
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2
Value-co-creation through multichannels distributions : the Nike ID case
Angioni, Enrico
;
Cabiddu, Francesca
;
Di Guardo, Maria Chiara
- In:
Information systems : crossroads for organization, …
,
(pp. 259-266)
.
2012
Persistent link: https://www.econbiz.de/10009577638
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