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~subject:"Advertising effects"
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Search: subject_exact:"Sportbekleidung"
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Advertising effects
Sportbekleidung
58
Sportswear
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Consumer behaviour
18
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15
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15
Brand image
12
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Journal of fashion marketing and management
1
Journal of marketing management : MM
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
Saved in:
2
Trikotsponsoring auf dem Prüfstand: wie Fußballfans Sponsoren beurteilen
Woisetschläger, David
;
Backhaus, Christof
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 51-57
Persistent link: https://www.econbiz.de/10003910987
Saved in:
3
Response to activewear apparel advertisements by US baby boomers : an examination of cognitive versus chronological age factors
Wray, Anja Zurcher
;
Hodges, Nancy
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 8-23
Persistent link: https://www.econbiz.de/10003696343
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