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~subject:"Konsumentenverhalten"
~subject:"Österreich"
~person:"Heo, Yoon"
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Konsumentenverhalten
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Brand association
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Heo, Yoon
Casadesus-Masanell, Ramon
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Sport, Business and Management : an international journal ; SBM
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Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
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