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~institution:"Eric Cuvillier <Firma>"
~institution:"Sportbusiness-Forum <1, 1997, Heidelberg>"
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Sportartikelbranche
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Sporting goods industry
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23.04.1997
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Deutschland
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Distribution channel
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Germany
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Internationalisierung
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Kommerzialisierung
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Marketing
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Marketingmanagement
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Sport
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Sportartikelindustrie
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Sportmarketing
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Sports economics
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Sportökonomik
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Roßberger, Thomas
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Trosien, Gerhard
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Eric Cuvillier <Firma>
Sportbusiness-Forum <1, 1997, Heidelberg>
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
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Business and Economic Research Limited <Wellington>
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Center of Market Oriented Product and Production Management
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Centrum voor Retail Research <Zoetermeer>
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Europäische Kommission / Statistisches Amt
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Friedrich-Schiller-Universität Jena
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Institut für Handelsforschung <Köln>
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International Trade Centre
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National Bureau of Economic Research
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Universität Hannover / Institut für Marketing & Management
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Universität Paderborn / Betriebswirtschaftliche Informationssysteme
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ECONIS (ZBW)
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Alignment and coordination of customer segmentation, distribution channel segmentation and overall strategy of the firm : a qualitative study on sporting goods industry
Roßberger, Thomas
-
2015
-
1. Auflage
Persistent link: https://www.econbiz.de/10011417575
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2
Globalisierung und Sport : Business - Entertainment - Trends ; [1. Sportbusiness-Forum in Heidelberg am 23. April 1997]
Trosien, Gerhard
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10008729693
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