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~subject:"Sportmarketing"
~person:"Williams, Antonio S."
~person:"Pedersen, Zack P."
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Sportmarketing
Brand association
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Brand image
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Brand management
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Consumer behaviour
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Consumer-based brand equity
1
Correspondence analysis
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Internet marketing
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Konsumentenverhalten
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Markenführung
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Online consumer review
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Online retailing
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Online-Handel
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Online-Marketing
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Sportartikelbranche
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Williams, Antonio S.
Pedersen, Zack P.
Nowak, Gerhard
2
Argue, Evan
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Aymar, Pascal
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Byon, Kevin K.
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Chiu, Weisheng
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Choi, Jun Woo
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Lee, Jin-myon
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Leng, Ho Keat
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Miloch, Kimberly S.
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Park, Ka-young
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Pedersen, Paul M.
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Pesahl, Florian
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Peters, Mike
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Regier, Stefanie
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Skinner, James
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Sport, Business and Management : an international journal ; SBM
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Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
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