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~type_genre:"Thesis"
~subject:"Marketingmanagement"
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Marketingmanagement
Sportartikelbranche
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Alignment and coordination of customer segmentation, distribution channel segmentation and overall strategy of the firm : a qualitative study on sporting goods industry
Roßberger, Thomas
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2015
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1. Auflage
Persistent link: https://www.econbiz.de/10011417575
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Die Servicestrategie als Basis einer zukünftigen Marketingkonzeption für den mittelständischen Facheinzelhandel am Beispiel der Sportartikelbranche : ein qualitätsorientiertes Konz...
Fenner, Frank
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1999
Persistent link: https://www.econbiz.de/10001365817
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Marktorientiertes Preismanagement : eine Methodik zur Verbesserung des Preisimages am Beispiel des Elektronik- und des Sportfachhandels
Schindler, Hermann
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1998
Persistent link: https://www.econbiz.de/10000985658
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