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subject:"United States"
~type_genre:"Case study"
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Search: subject_exact:"Sporting goods retailers"
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United States
Sportartikelbranche
42
Sporting goods industry
42
Deutschland
18
Germany
18
Brand management
9
Markenführung
9
Beziehungsmarketing
4
China
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adidas-Salomon AG
4
Austria
3
Celebrity endorsement
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Celebrity-Werbung
3
Lieferantenmanagement
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Nike <Firma>
3
Reebok International Ltd. <Stoughton, Mass.>
3
Schweiz
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Stakeholder
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Strategisches Management
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Supplier relationship management
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Switzerland
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Österreich
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Auftragsfertigung
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Plank, Kevin
2
Franklin, Peter
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Kempf, Matthias
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Molitor, M.
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Intercultural management : a case-based approach to achieving complementarity and synergy
1
VW, Google, H&M, Wal-Mart, IKEA, Inditex, Nike, Red Bull
1
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ECONIS (ZBW)
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Adidas and Reebok : what expatriate managers need to manage M&As across cultures
Kempf, Matthias
;
Franklin, Peter
- In:
Intercultural management : a case-based approach to …
,
(pp. 148-166)
.
2016
Persistent link: https://www.econbiz.de/10011459179
Saved in:
2
The company Nike Inc. : best practice strategies and problems in marketing ; a case study
Molitor, M.
-
2015
Persistent link: https://www.econbiz.de/10011350461
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3
Under Armour's founder on learning to leverage celebrity endorsements
Plank, Kevin
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 45-48
Persistent link: https://www.econbiz.de/10009549686
Saved in:
4
Werben mit Stars
Plank, Kevin
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
8
,
pp. 74-79
Persistent link: https://www.econbiz.de/10009565455
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