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~isPartOf:"International sport marketing : issues and practice"
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Sportmarketing
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Sports marketing
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Sport event
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Sportartikel
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Sports economics
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Desbordes, Michel
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Helleu, Boris
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Richelieu, André
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Webb, Andrew
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International sport marketing : issues and practice
International journal of sport management and marketing : IJSMM
157
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
International journal of sports marketing & sponsorship
128
Journal of sport management : the official journal of the North American Society of Sport Management
128
Sport management review
114
European Sport management quarterly : ESMQ
110
Journal of business research : JBR
36
Sport, Business and Management : an international journal ; SBM
25
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Journal of strategic marketing
16
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
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ECONIS (ZBW)
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1
Major trends in the sport industry
Richelieu, André
- In:
International sport marketing : issues and practice
,
(pp. 5-28)
.
2019
Persistent link: https://www.econbiz.de/10012101974
Saved in:
2
Marketing sport for development and peace
Webb, Andrew
- In:
International sport marketing : issues and practice
,
(pp. 66-85)
.
2019
Persistent link: https://www.econbiz.de/10012101989
Saved in:
3
Football club equipment manufacturers' strategy and internationalization
Desbordes, Michel
- In:
International sport marketing : issues and practice
,
(pp. 115-151)
.
2019
Persistent link: https://www.econbiz.de/10012101993
Saved in:
4
Be ready to be excited : the WWE's marketing strategy and economic model
Helleu, Boris
- In:
International sport marketing : issues and practice
,
(pp. 152-171)
.
2019
Persistent link: https://www.econbiz.de/10012101996
Saved in:
5
The establishment and management of sports arenas : a neo-marketing approach
Desbordes, Michel
- In:
International sport marketing : issues and practice
,
(pp. 172-212)
.
2019
Persistent link: https://www.econbiz.de/10012101999
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