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~person:"Cobbs, Joe"
~person:"Zhang, James J."
~isPartOf:"Sport management review"
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Sportmarketing
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Sports marketing
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Ball game
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Civil litigation
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Cobbs, Joe
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Sport management review
International journal of sports marketing & sponsorship
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of sport management and marketing : IJSMM
1
Journal of business research : JBR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing analysis in sport business : global perspectives
1
Sport marketing in a global environment : strategic perspectives
1
Sport, Business and Management : an international journal ; SBM
1
World Association for Sport Management Ser
1
World association for sport management
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World association for sport management series
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ECONIS (ZBW)
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1
Sports gambling as consumption : evidence from demand for sports lottery
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
18
(
2015
)
3
,
pp. 436-447
Persistent link: https://www.econbiz.de/10011381892
Saved in:
2
Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship : development of a theoretical framework
Chen, Kenneth K.
;
Zhang, James J.
- In:
Sport management review
14
(
2011
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009160478
Saved in:
3
An importance-performance analysis of media activities associated with WNBA game consumption
Zhang, James J.
;
Lam, Eddie T. C.
;
Cianfrone, Beth A.
; …
- In:
Sport management review
14
(
2011
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10008860087
Saved in:
4
Legal battles for sponsorship exclusivity : the cases of the World Cup and NASCAR
Cobbs, Joe
- In:
Sport management review
14
(
2011
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009315487
Saved in:
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