An importance-performance analysis of media activities associated with WNBA game consumption
James J. Zhang; Eddie T. C. Lam; Beth A. Cianfrone; Ryan K. Zapalac; Stephen Holland ...
| Year of publication: |
2011
|
|---|---|
| Authors: | Zhang, James J. ; Lam, Eddie T. C. ; Cianfrone, Beth A. ; Zapalac, Ryan K. ; Holland, Stephen |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 14.2011, 1, p. 64-78
|
| Subject: | Ballsport | Ball game | Sportmarketing | Sports marketing | Kommunikationsmedien | Communication media | Mediennutzung | Media usage | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008860087