An importance-performance analysis of media activities associated with WNBA game consumption
James J. Zhang; Eddie T. C. Lam; Beth A. Cianfrone; Ryan K. Zapalac; Stephen Holland ...
| Year of publication: |
2011
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|---|---|
| Authors: | Zhang, James J. ; Lam, Eddie T. C. ; Cianfrone, Beth A. ; Zapalac, Ryan K. ; Holland, Stephen |
| Published in: |
Sport management review. - Amsterdam [u.a.] : Elsevier, ISSN 1441-3523, ZDB-ID 21052578. - Vol. 14.2011, 1, p. 64-78
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890488