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~subject:"Brand management"
~subject:"Sportveranstaltung"
~isPartOf:"International journal of business and globalisation : IJBG"
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Brand management
Sportveranstaltung
Sportmarketing
5
Frankreich
4
Internationales Marketing
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Konsumentenverhalten
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Markenführung
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Sports marketing
3
Consumer behaviour
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France
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Markenpolitik
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Sports economics
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active sacrifice
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football sport
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Maltese, Lionel
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Giroux, Marilyn
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Loureiro, Sandra Maria Correia
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International journal of business and globalisation : IJBG
Sport marketing quarterly : preferred journal of the Sport Marketing Association
66
International journal of sport management and marketing : IJSMM
61
International journal of sports marketing & sponsorship
55
European Sport management quarterly : ESMQ
49
Journal of sport management : the official journal of the North American Society of Sport Management
48
Sport management review
44
Journal of business research : JBR
18
Journal of sports economics
13
Sport, Business and Management : an international journal ; SBM
13
International journal of sport finance
12
European journal of marketing : EJM
9
Journal of promotion management : JPM
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
8
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
7
The journal of brand management : an international journal
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of strategic marketing
5
SpringerLink / Bücher
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of event and festival management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Strategies in sports marketing : technologies and emerging trends
4
The journal of business & industrial marketing
4
An Elgar research collection
3
Applied economics
3
Asia Pacific journal of marketing and logistics
3
BestMasters
3
Journal of historical research in marketing
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : innovations in planning and applied research
3
Journal of vacation marketing : an international journal
3
Marketing analysis in sport business : global perspectives
3
Routledge international handbooks
3
Routledge sports marketing
3
Sportmanagement : SPM
3
The journal of product & brand management
3
Tourism management perspectives : TMP
3
Business horizons
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
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1
Fans club brand relationship : football passion
Cayolla, Ricardo
;
Loureiro, Sandra Maria Correia
- In:
International journal of business and globalisation : IJBG
12
(
2014
)
1
,
pp. 82-97
Persistent link: https://www.econbiz.de/10010393559
Saved in:
2
Managing and modelling the combination of resources and global brands in international sporting events
Maltese, Lionel
;
Véran, Lucien
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10009783159
Saved in:
3
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
4
Managing and modelling the combination of resources and global brands in international sporting events
Maltese, Lionel
;
Veran, Lucien
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10010184620
Saved in:
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