//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~isPartOf:"Journal of customer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Beziehungsmarketing
2
Brand image
2
Consumer behaviour
2
Football
2
Fußball
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Professional sports
2
Profisport
2
Relationship marketing
2
Sportmarketing
2
Sports marketing
2
Attachment
1
Ball game
1
Ballsport
1
Basketball
1
Brand
1
Brand loyalty
1
Brand strategy
1
Club
1
Commitment
1
Customer satisfaction
1
Deutschland
1
Employee retention
1
Fans
1
Germany
1
Involvement
1
Kundenzufriedenheit
1
Loyalty
1
Measurement
1
Messung
1
Mitarbeiterbindung
1
Performance
1
Qualitative research
1
Satisfaction
1
Sponsoring
1
Sponsorship
1
Sport
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Röseler, Frank
1
Shuv-Ami, Avichai
1
Thomas, Robert James
1
Thrassou, Alkis
1
Vrontis, Demetris
1
Published in...
All
Journal of customer behaviour
International journal of sport management and marketing : IJSMM
33
International journal of sports marketing & sponsorship
27
Sport marketing quarterly : preferred journal of the Sport Marketing Association
27
European Sport management quarterly : ESMQ
24
Sport management review
21
Journal of sport management : the official journal of the North American Society of Sport Management
18
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Journal of strategic marketing
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Sport, Business and Management : an international journal ; SBM
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of historical research in marketing
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Routledge sports marketing
2
Springer Gabler Research
2
Springer eBook Collection
2
The marketing review
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
2
An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->