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~subject:"Brand management"
~person:"Heere, Bob"
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Brand management
Sportmarketing
16
Sports marketing
16
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Professional sports
9
Profisport
9
Brand image
7
Markenimage
7
Sport organization
7
Sportorganisation
7
Arbeitsgruppe
5
Sport
5
Sports
5
Team
5
Football
4
Fußball
4
Advertising effects
3
Personality psychology
3
Persönlichkeitspsychologie
3
Werbewirkung
3
branding
3
Advertising
2
Emotion
2
Higher education institution
2
Hochschule
2
Neuseeland
2
New Zealand
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Sport consumer behavior
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Sport event
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Sportveranstaltung
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Werbung
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brand management
2
fan identification
2
intercollegiate athletics
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Asien
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Heere, Bob
Kunkel, Thilo
12
Biscaia, Rui
9
Chanavat, Nicolas
7
Ballouli, Khalid
6
Doyle, Jason P.
6
Funk, Daniel C.
6
Ko, Yong Jae
6
Burmann, Christoph
5
Chadwick, Simon
5
Richelieu, André
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Williams, Antonio S.
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Du, James
4
Grohs, Reinhard
4
Hill, Brad
4
James, Jeffrey D.
4
Vrontis, Demetris
4
Wear, Henry
4
Arai, Akiko
3
Byon, Kevin K.
3
Greenwell, T. Christopher
3
Leng, Ho Keat
3
O'Reilly, Norm
3
Parganas, Petros
3
Pons, Frank
3
Reisinger, Heribert
3
Ross, Stephen
3
Schade, Michael
3
Schilhaneck, Michael
3
Simmons, Jason M.
3
Séguin, Benoit
3
Thrassou, Alkis
3
Woisetschläger, David
3
Yoshida, Masayuki
3
Zhang, James J.
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Sport management review
4
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
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ECONIS (ZBW)
9
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1
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
Saved in:
2
Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team
Reifurth, Katherine R. N.
;
Wear, Henry T.
;
Heere, Bob
- In:
Sport management review
23
(
2020
)
3
,
pp. 428-442
Persistent link: https://www.econbiz.de/10012295893
Saved in:
3
What's in a name? : a case study of NBA baskeball in Charlotte
Wear, Henry
;
Collins, Dorothy R.
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10012173523
Saved in:
4
Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
5
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
6
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
7
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
8
Sonic branding in sport : a model for communicating brand identity through musical fit
Ballouli, Khalid
;
Heere, Bob
- In:
Sport management review
18
(
2015
)
3
,
pp. 321-330
Persistent link: https://www.econbiz.de/10011381845
Saved in:
9
New sport teams and the development of brand community
Grant, Nigel
;
Heere, Bob
;
Dickson, Geoff
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
1
,
pp. 35-54
Persistent link: https://www.econbiz.de/10008937447
Saved in:
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