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~subject:"Social web"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
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Social web
Sportmarketing
24
Sports marketing
24
Sport
17
Sports
17
Consumer behaviour
13
Konsumentenverhalten
13
Professional sports
13
Profisport
13
Football
9
Fußball
9
Sport event
9
Sportveranstaltung
9
Beziehungsmarketing
5
Relationship marketing
5
Sport organization
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Sportorganisation
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Advertising effects
4
Brand management
4
Management
4
Markenführung
4
Sponsoring
4
Sponsorship
4
Sport sponsorship
4
Werbewirkung
4
Brand image
3
Internet marketing
3
Markenimage
3
Online-Marketing
3
Organisation
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Organization
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Sport policy
3
Sportpolitik
3
Sports economics
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Sportökonomik
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Athletes
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Brasilien
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Brazil
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Event marketing
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Event-Marketing
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Annamalai, Balamurugan
1
Chandrasekaran, Shabana
1
Marlier, Mathieu
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Merten, Sebastian
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Reuland, Nicolas
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Shabbirhusain RV
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Sport, Business and Management : an international journal ; SBM
International journal of sport management and marketing : IJSMM
16
International journal of sports marketing & sponsorship
14
European Sport management quarterly : ESMQ
12
Sport management review
12
Journal of sport management : the official journal of the North American Society of Sport Management
9
Journal of business research : JBR
4
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Handbook of research on integrating social media into strategic marketing
3
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Psychology & marketing
2
Australasian marketing journal
1
Business horizons
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
DBS business review : an international academic collaboration
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital business
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
Innovation: organization & management : IOM
1
International journal of advertising : the review of marketing communications
1
International journal of networking and virtual organisations : IJNVO
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global information management
1
Journal of international trade & commerce
1
Journal of marketing analytics : JMA
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of risk and financial management : JRFM
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing analysis in sport business : global perspectives
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Marketing in the cyber era : strategies and emerging trends
1
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
1
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
1
Sport marketing in a global environment : strategic perspectives
1
Technological forecasting & social change : an international journal
1
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Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
2
Global multi-sport events : content strategy for driving fan engagement on Twitter
Shabbirhusain RV
;
Annamalai, Balamurugan
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
4
,
pp. 450-469
Persistent link: https://www.econbiz.de/10014317874
Saved in:
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