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~subject:"Sports"
~isPartOf:"Applied economics"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Sports
Sportmarketing
15
Sports marketing
15
Sport
12
Professional sports
10
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10
Consumer behaviour
5
Konsumentenverhalten
5
Sport event
5
Sportveranstaltung
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Football
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Sponsoring
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Sport organization
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Sport policy
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Sportorganisation
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Sportpolitik
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Sports economics
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Beziehungsmarketing
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Brand image
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Brand management
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Buraimo, Babatunde
1
Chun, Eunha
1
Coster, Neil
1
Depken, Craig A.
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Forrest, David
1
Gordon, Brian S.
1
Groothuis, Peter Andrew
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Horsch, Andreas
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Hundt, Steffen
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1
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Applied economics
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International journal of sports marketing & sponsorship
73
Sport management review
68
Journal of sport management : the official journal of the North American Society of Sport Management
61
European Sport management quarterly : ESMQ
60
International journal of sport management and marketing : IJSMM
54
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of business research : JBR
25
Sport, Business and Management : an international journal ; SBM
17
International journal of sport finance
10
European journal of operational research : EJOR
8
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Tourism management perspectives : TMP
6
Journal of sports economics
5
European journal of international management : EJIM
4
Journal of service management
4
Management decision : MD
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
3
The journal of business & industrial marketing
3
The journal of services marketing
3
The marketing review
3
The service industries journal
3
Working papers / Harvard Business School, Division of Research
3
Applied Marketing Science / Angewandte Marketingforschung
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Business horizons
2
Cogent business & management
2
Contemporary Cases Online Ser.
2
DBS business review : an international academic collaboration
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
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1
Spectator demand for the sport of kings
Buraimo, Babatunde
;
Coster, Neil
;
Forrest, David
- In:
Applied economics
53
(
2021
)
51
,
pp. 5883-5897
Persistent link: https://www.econbiz.de/10012627105
Saved in:
2
The relationship between sponsorship objectives and sport team reputation among sponsor companies : an exploratory study focusing on sponsors of a Japanese professional women's vol...
Takamatsu, Shohei
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 252-268
Persistent link: https://www.econbiz.de/10013177329
Saved in:
3
Predicting season ticket holder no-show behaviour : more nuanced evidence from Switzerland
Schreyer, Dominik
;
Torgler, Benno
- In:
Applied economics
53
(
2021
)
48
,
pp. 5549-5566
Persistent link: https://www.econbiz.de/10012626916
Saved in:
4
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
5
Sponsorship of the FIFA world cup, shareholder wealth, and the impact of corruption
Hundt, Steffen
;
Horsch, Andreas
- In:
Applied economics
51
(
2019
)
23
,
pp. 2468-2491
Persistent link: https://www.econbiz.de/10012196710
Saved in:
6
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
7
Does European regional competitiveness influence sports? : an analysis of three sports
Mourão, Paulo Reis
- In:
Applied economics
46
(
2014
)
13/15
,
pp. 1476-1489
Persistent link: https://www.econbiz.de/10010412504
Saved in:
8
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
9
Sport marketing and media research : contributions from the global network of scholars in sport management
Kim, Kihan
;
James, Jeffrey
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10010406135
Saved in:
10
Segmenting sport video gamers by motivation : a cluster analysis
Kim, Yongjae
;
Kim, Soojin
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 92-108
Persistent link: https://www.econbiz.de/10010406153
Saved in:
11
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
12
A societal perspective of sport : scale development in two settings
Naylor, Michael
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
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