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person:"Pedersen, Paul M."
~subject:"Relationship marketing"
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Pedersen, Paul M.
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European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
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Effects of perceived interactivity and web organization on user attitudes
Ahn, Taesoo
;
Hong, Moonki
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10010376562
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2
The influence of socialisation agents on the fan loyalty of Korean teens
Yoh, Taeho
;
Pai, Hao-ting
;
Pedersen, Paul M.
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 404-416
Persistent link: https://www.econbiz.de/10003921436
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