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person:"Pedersen, Paul M."
~subject:"Relationship marketing"
~person:"Lim, Choong Hoon"
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Sportmarketing
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Pedersen, Paul M.
Lim, Choong Hoon
McDonald, Heath
10
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8
Biscaia, Rui
6
Funk, Daniel C.
6
Kim, Yu Kyoum
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European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Sport management review
1
The journal of product & brand management
1
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Examining the relationship for sport motives, relationship quality, and sport consumption intention
Paek, Bomin
;
Morse, Alan
;
Hutchinson, Susan
;
Lim, …
- In:
Sport management review
24
(
2021
)
2
,
pp. 322-344
Persistent link: https://www.econbiz.de/10012628939
Saved in:
2
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
3
Effects of perceived interactivity and web organization on user attitudes
Ahn, Taesoo
;
Hong, Moonki
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10010376562
Saved in:
4
The influence of socialisation agents on the fan loyalty of Korean teens
Yoh, Taeho
;
Pai, Hao-ting
;
Pedersen, Paul M.
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 404-416
Persistent link: https://www.econbiz.de/10003921436
Saved in:
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