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~subject:"Fußball"
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Journal of advertising research
Journal of sports economics
50
International journal of sport finance
21
Journal of sport management : the official journal of the North American Society of Sport Management
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European Sport management quarterly : ESMQ
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International journal of sport management and marketing : IJSMM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sport management review
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African journal of business and economic research : AJBER
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Applied economics
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Event- und Impaktforschung
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Tourism management : research, policies, practice
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Discussion paper series / IZA
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European journal of operational research : EJOR
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International journal of sports marketing & sponsorship
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Faculty research series / Holy Cross, Economics and Accounting
6
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
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Hamburg contemporary economic discussions
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IZA Discussion Paper
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International journal of forecasting
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Journal of business research : JBR
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Research
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Sport, Business and Management : an international journal ; SBM
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SpringerLink / Bücher
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Working papers in economics and statistics
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Basic research program working papers / Series: Economics / National Research University, Higher School of Economics
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Beiträge aus dem Institut für Statistik und Ökonometrie der Universität Hamburg
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Discussion paper / Tinbergen Institute
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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European journal of marketing : EJM
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Higher School of Economics Research Paper
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Working papers / Institute for Strategy and Business Economics, University of Zurich
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A modern guide to sports economics
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CentER Discussion Paper Series
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Covid economics : vetted and real-time papers
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De Nederlandsche Bank Working Paper
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The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
Saved in:
2
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
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