//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sportmarketing
9
Sports marketing
9
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
3
Brand management
3
Markenführung
3
Professional sports
3
Profisport
3
Relationship marketing
3
Sport
3
Sports
3
Brand image
2
Customer satisfaction
2
Football
2
Fußball
2
Kundenzufriedenheit
2
Markenimage
2
Netherlands
2
Niederlande
2
Sponsoring
2
Sponsorship
2
Sport organization
2
Sportorganisation
2
Advertisements
1
Advertising effects
1
Arbeitsgruppe
1
Asia-Pacific region
1
Asiatisch-pazifischer Raum
1
Attention
1
Brand
1
Brand architecture
1
Brand consciousness
1
Brand experience
1
Brand loyalty
1
Brand trust
1
Brasilien
1
Brazil
1
College football
1
Colour effect
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
9
Author
All
Leng, Ho Keat
2
Ratten, Vanessa
2
Akoglu, Halil Erdem
1
Blum, Shane
1
Chang, Hyo Jung
1
Chiu, Weisheng
1
Cho, Heetae
1
Fowler, Deborah
1
Itani, Maher N.
1
Karg, Adam J.
1
Lee, Sheng Yen
1
Lock, Daniel
1
McDonald, Heath
1
Min, Jae Han
1
Phua, Yi Xian Philip
1
Rai, Jaskirat Singh
1
Toh, Brendon
1
Tsiotsou, Rodoula
1
Yousaf, Anish
1
Özbek, Oğuz
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
International journal of sport management and marketing : IJSMM
158
Sport marketing quarterly : preferred journal of the Sport Marketing Association
148
International journal of sports marketing & sponsorship
129
Journal of sport management : the official journal of the North American Society of Sport Management
125
Sport management review
114
European Sport management quarterly : ESMQ
107
Journal of business research : JBR
37
Journal of sports economics
23
Sport, Business and Management : an international journal ; SBM
21
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
The service industries journal
6
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
3
Why are college sports tourists traveling long distance? : antecedents of destination and team loyalty
Min, Jae Han
;
Chang, Hyo Jung
;
Fowler, Deborah
;
Blum, Shane
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 323-343
Persistent link: https://www.econbiz.de/10013553056
Saved in:
4
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
5
Service quality of sports centers and customer loyalty
Lee, Sheng Yen
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 870-879
Persistent link: https://www.econbiz.de/10011792218
Saved in:
6
Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
Saved in:
7
Guest editorial: Global sports marketing : current trends and future developments in the Asia Pacific
Ratten, Vanessa
;
Tsiotsou, Rodoula
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 5-7
Persistent link: https://www.econbiz.de/10003943665
Saved in:
8
Leveraging fans' global football allegiances to build domestic league support
McDonald, Heath
;
Karg, Adam J.
;
Lock, Daniel
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10003943909
Saved in:
9
Special issue: Global sports marketing : current trends and future developments in the Asia Pacific
Ratten, Vanessa
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003943936
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->