//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportswear"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
Sportswear
66
Sportbekleidung
57
Consumer behaviour
21
Konsumentenverhalten
21
Brand image
16
Markenimage
16
Brand management
15
Markenführung
15
USA
15
United States
15
Sportmarketing
9
Sports marketing
9
Sportartikelbranche
8
Sporting goods industry
8
Bekleidungsindustrie
6
Clothing industry
6
Beziehungsmarketing
5
Brand personality
5
China
5
Deutschland
5
Markenartikel
5
Relationship marketing
5
Sustainable product
5
sportswear
5
Öko-Produkt
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Footwear
4
Germany
4
Lebensstil
4
Lifestyle
4
Schuhe
4
Sport
4
Sports
4
Textilindustrie
4
Advertising effects
3
Brand equity
3
Brand loyalty
3
Fashion
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Case study
1
Fallstudie
1
Language
All
English
5
Author
All
Choi, Hyeonyoung
1
Heere, Bob
1
Kim, Chiyoung
1
Kim, Eun Young
1
Ko, Eunju
1
Lu, Jinzhao
1
Mattila, Pekka
1
Olsen, Lars Erling
1
Peretz, Adrian
1
Siddiqui, Kamran Ahmed
1
Xu, Yingjiao
1
more ...
less ...
Published in...
All
Journal of global fashion marketing : JGfM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand equity trend analysis for fashion brands (2001-2021)
Siddiqui, Kamran Ahmed
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
Saved in:
2
The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung
;
Ko, Eunju
;
Kim, Eun Young
;
Mattila, Pekka
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
Saved in:
3
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
4
Consumers from emerging markets : perceptions and attitudes toward global sporting brands
Kim, Chiyoung
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009531613
Saved in:
5
Conscientious brand criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->