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subject:"Mass customization"
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Mass customization
Sportswear
66
Sportbekleidung
57
Consumer behaviour
21
Konsumentenverhalten
21
Brand image
16
Markenimage
16
Brand management
15
Markenführung
15
USA
15
United States
15
Sportmarketing
9
Sports marketing
9
Sportartikelbranche
8
Sporting goods industry
8
Bekleidungsindustrie
6
Clothing industry
6
Beziehungsmarketing
5
Brand
5
Brand personality
5
China
5
Deutschland
5
Markenartikel
5
Relationship marketing
5
Sustainable product
5
sportswear
5
Öko-Produkt
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Footwear
4
Germany
4
Lebensstil
4
Lifestyle
4
Schuhe
4
Sport
4
Sports
4
Textilindustrie
4
Advertising effects
3
Brand equity
3
Brand loyalty
3
Fashion
3
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Angioni, Enrico
1
Appelmann, Eva
1
Cabiddu, Francesca
1
David, Schmid
1
Di Guardo, Maria Chiara
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Geuecke, Fabian
1
Huber, Frank
1
Kreuzer, Michael
1
Kühn, Richard
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Michel, Stefan
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Center of Market Oriented Product and Production Management
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Die Betriebswirtschaft : DBW
1
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Eine Frage des Charakters?! : Die Rolle der Persönlichkeitsmerkmale für den Erfolg von Mass Customization
Appelmann, Eva
;
David, Schmid
;
Geuecke, Fabian
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528986
Saved in:
2
Value-co-creation through multichannels distributions : the Nike ID case
Angioni, Enrico
;
Cabiddu, Francesca
;
Di Guardo, Maria Chiara
- In:
Information systems : crossroads for organization, …
,
(pp. 259-266)
.
2012
Persistent link: https://www.econbiz.de/10009577638
Saved in:
3
Die praktische Relevanz individualisierbarer Massengüter aus Sicht der Nachfrage
Kreuzer, Michael
;
Kühn, Richard
;
Michel, Stefan
- In:
Die Betriebswirtschaft : DBW
67
(
2007
)
4
,
pp. 399-417
Persistent link: https://www.econbiz.de/10003517888
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