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~subject:"USA"
~subject:"Pricing strategy"
~person:"Decker, Reinhold"
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USA
Pricing strategy
Dauerhafte Konsumgüter
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Durable goods
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Decker, Reinhold
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Journal of customer behaviour
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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1
Service satisfaction with premium durables : a cross-cultural investigation
Löffler, Michael
;
Decker, Reinhold
- In:
Quantitative marketing and marketing management : …
,
(pp. 401-422)
.
2012
Persistent link: https://www.econbiz.de/10009621746
Saved in:
2
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
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