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~subject:"USA"
~subject:"Pricing strategy"
~person:"Decker, Reinhold"
~person:"Mohr, Henning"
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USA
Pricing strategy
Luxury goods
5
Luxusgüter
5
Preismanagement
4
Brand
2
Dauerhafte Konsumgüter
2
Durable goods
2
Markenartikel
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Decker, Reinhold
Mohr, Henning
Kluge, Philipp Nikolaus
4
Chang, Yongsung
3
Faßnacht, Martin
3
Fraccaro, Annalisa
3
Hornstein, Andreas
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Hyun, Sunghyup Sean
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Karabarbounis, Marios
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Heine, Klaus
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Martini, Maíra
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
1
Journal of customer behaviour
1
Marketing : ZFP ; journal of research and management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriften zu Marketing und Handel
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ECONIS (ZBW)
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1
Pricing luxury brands : specificities, conceptualization and performance impact
Faßnacht, Martin
;
Kluge, Philipp Nikolaus
;
Mohr, Henning
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009750437
Saved in:
2
Der Preismanagement-Prozess für Luxusmarken : Gestaltung und Erfolgsauswirkungen
Mohr, Henning
-
2013
Persistent link: https://www.econbiz.de/10009690011
Saved in:
3
Service satisfaction with premium durables : a cross-cultural investigation
Löffler, Michael
;
Decker, Reinhold
- In:
Quantitative marketing and marketing management : …
,
(pp. 401-422)
.
2012
Persistent link: https://www.econbiz.de/10009621746
Saved in:
4
Do luxury pricing decisions create price continuity?
Faßnacht, Martin
;
Kluge, Philipp Nikolaus
;
Mohr, Henning
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 121-137)
.
2012
Persistent link: https://www.econbiz.de/10009690103
Saved in:
5
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
Saved in:
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