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~subject:"USA"
~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
The Oxford handbook of luxury business
6
Sustainable Luxury : An International Perspective
4
Building consumer-brand relationship in luxury brand management
3
Contemporary case studies on fashion production, marketing and operations
3
Global marketing strategies for the promotion of luxury goods
3
Luxury marketing : a challenge for theory and practice
3
Luxury marketing, sustainability and technology : the future of luxury management
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Brand management in emerging markets : theories and practice
2
Building corporate identity, image and reputation in the digital era
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Global luxury : organizational change and emerging markets since the 1970s
2
Handbook of research on effective marketing in contemporary globalism
2
New luxury management : creating and managing sustainable value across the organization
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
Advancing insights on brand management
1
Aestetics and style in strategy
1
Apps management and e-commerce transactions in real-time
1
Art wealth management : managing private art collections
1
Brand management ; Vol. 4
1
Breaking new ground in theory and practice
1
Commercial activity, markets and entrepreneurs in the Middle Ages : essays in honour of Richard Britnell
1
Consumer brand relationships : meaning, measuring, managing
1
Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic
1
Country of origin effect : looking back and moving forward
1
Detox fashion : case studies
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Essays in household finance
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
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1
Fashion brand internationalization : opportunities and challenges
1
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1
Future advancements for CSR and the sustainable development goals in a post-COVID-19 world
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
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Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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Made in France and Made in Paris : luxury branding in the longue durée
Pouillard, Véronique
;
Millet, Audrey
- In:
National brands and global markets : an historical …
,
(pp. 118-135)
.
2023
Persistent link: https://www.econbiz.de/10014433550
Saved in:
2
Digital technologies in luxury industry : identifying the future aspects of luxury brand management
Alim, Md. Abdul
;
Thaichon, Park
;
Quach, Sara
;
Weaven, Scott
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 15-36)
.
2023
Persistent link: https://www.econbiz.de/10014484442
Saved in:
3
Luxury brands and pro-environmental behaviour through commitment : the (un)awareness perspective
Lisichkova, Nadezhda
;
Lindh, Cecilia Thilenius
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 53-69)
.
2023
Persistent link: https://www.econbiz.de/10014484453
Saved in:
4
Luxury marketing within a Chinese consumers' perspective : local versus global luxury brand consumption
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 172-188)
.
2023
Persistent link: https://www.econbiz.de/10014484484
Saved in:
5
The luxury stores of the future : the impact of technology on the relationship between consumers and the brand's staff
Diogo, Leonor
- In:
Perspectives on workplace communication and well-being …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014309106
Saved in:
6
Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
7
Corporate brand image : technology and innovation in e-tailing
Vannucci, Virginia
;
Pantano, Eleonora
- In:
Building corporate identity, image and reputation in …
,
(pp. 347-362)
.
2022
Persistent link: https://www.econbiz.de/10012609405
Saved in:
8
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
9
How luxury fashion brands contribute efficiently to sustainable development
Lopez, Belen
;
Rangel, Celia
- In:
Future advancements for CSR and the sustainable …
,
(pp. 139-161)
.
2022
Persistent link: https://www.econbiz.de/10012648034
Saved in:
10
Luxury branding
Berghaus, Benjamin
- In:
The Oxford handbook of luxury business
,
(pp. 219-247)
.
2022
Persistent link: https://www.econbiz.de/10013273935
Saved in:
11
Why luxury brands partner with artists
Joy, Annamma
;
Belk, Russell W.
- In:
The Oxford handbook of luxury business
,
(pp. 309-329)
.
2022
Persistent link: https://www.econbiz.de/10013273939
Saved in:
12
The strategic value of the mono-brand store for European luxury fashion brands
Moore, Christopher M.
- In:
The Oxford handbook of luxury business
,
(pp. 353-377)
.
2022
Persistent link: https://www.econbiz.de/10013273941
Saved in:
13
Luxury in the United States and Western Europe
Roberts, Fflur
;
Allday, Florence
;
Homma, Ayako
; …
- In:
The Oxford handbook of luxury business
,
(pp. 423-443)
.
2022
Persistent link: https://www.econbiz.de/10013273947
Saved in:
14
Luxury in emerging markets : towards understanding new prestige brands in India
Atwal, Glyn
;
Bryson, Douglas
;
Kuehlwein, J. P.
- In:
The Oxford handbook of luxury business
,
(pp. 483-499)
.
2022
Persistent link: https://www.econbiz.de/10013273953
Saved in:
15
COVID-19 pandemic business innovations in luxury marketing : building a theoretical toolbox
Hepner, Judith L.
- In:
Consumption, Production, and Entrepreneurship in the …
,
(pp. 79-104)
.
2022
Persistent link: https://www.econbiz.de/10013274085
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16
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
17
The hidden value of second-hand luxury: exploring the levels of second- hand integration as part of a luxury brand's strategy
Turunen, Linda Lisa Maria
;
Henninger, Claudia E.
- In:
Sustainable Luxury : An International Perspective
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10013362537
Saved in:
18
Sustainability, Saudi Arabia and luxury fashion context : an oxymoron or a new way?
Alosaimi, Sarah Ibrahim
- In:
Sustainable Luxury : An International Perspective
,
(pp. 81-99)
.
2022
Persistent link: https://www.econbiz.de/10013362550
Saved in:
19
"Take a stand" : the importance of social sustainability and its effect on Generation Z consumption of luxury fashion brands
McCormick, Helen
;
Ram, Pratibha
- In:
Sustainable Luxury : An International Perspective
,
(pp. 219-239)
.
2022
Persistent link: https://www.econbiz.de/10013362668
Saved in:
20
What do you think? : investigating how consumers perceive luxury fashion brand's eco-labelling strategy
Luo, Shuchan
;
Le Normand, Aurelie
;
Blazquez Cano, Marta
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 197-217)
.
2022
Persistent link: https://www.econbiz.de/10013362691
Saved in:
21
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
22
Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
Saved in:
23
Making creativity, not innovation : lessons from the field of fashion
Hasse, Raimund
;
Nyfeler, Judith
- In:
Organizing creativity in the innovation journey
,
(pp. 249-267)
.
2021
Persistent link: https://www.econbiz.de/10012888541
Saved in:
24
Aesthetic and technological complexity in luxury watchmaking
Godart, Frédéric
;
Claes, Kim
;
Sgourev, Stoyan V.
- In:
Aestetics and style in strategy
,
(pp. 49-76)
.
2021
Persistent link: https://www.econbiz.de/10012427696
Saved in:
25
The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios
;
Casais, Beatriz
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 131-143)
.
2021
Persistent link: https://www.econbiz.de/10012491518
Saved in:
26
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
27
Building a sustainable brand image in luxury fashion companies
Faraoni, Monica
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 273-296)
.
2021
Persistent link: https://www.econbiz.de/10012607412
Saved in:
28
Understanding the luxury brand consumer : proposed conceptual framework
Mitchell, Natalie A.
;
Kowalczyk, Christine
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012517933
Saved in:
29
Consumer behaviors and perceptions towards luxury brands
Yürük-Kayapınar, Pınar
;
Ergan, Senem
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 24-44)
.
2021
Persistent link: https://www.econbiz.de/10012517934
Saved in:
30
Enhancing consumer-brand relationships through luxury brand experiences
Arıkan, Esra
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 86-107)
.
2021
Persistent link: https://www.econbiz.de/10012517942
Saved in:
31
When luxury vinous-concept hotel meets premium wine brands : an exploratory study on co-branding
Ferraz, Lisa Freitas
;
Nobre, Helena
;
Barbosa, Belem
-
2021
Persistent link: https://www.econbiz.de/10013283738
Saved in:
32
Critical success factors in strategic brand management in luxury fashion markets : the case of Isaia
Risitano, Marcello
;
Sorrentino, Annarita
;
Quintano, Michele
- In:
Advancing insights on brand management
,
(pp. 65-80)
.
2017
Persistent link: https://www.econbiz.de/10011855035
Saved in:
33
Audiovisual storytelling approaches in the marketing of luxury clothing brands
Jiménez Sánchez, Álvaro
;
Frontera Sánchez, María Rosa
- In:
Management and inter/intra organizational relationships …
,
(pp. 263-283)
.
2020
Persistent link: https://www.econbiz.de/10012178014
Saved in:
34
When fashion meets art : the artification of luxury fashion brands
Massi, Marta
;
Turrini, Alex
- In:
The artification of luxury fashion brands : synergies, …
,
(pp. 1-32)
.
2020
Persistent link: https://www.econbiz.de/10012240661
Saved in:
35
Guccification : redefining luxury through art - the Gucci revolution
Sepe, Giorgia
;
Anzivino, Alessia
- In:
The artification of luxury fashion brands : synergies, …
,
(pp. 89-112)
.
2020
Persistent link: https://www.econbiz.de/10012240712
Saved in:
36
Balenciaga : the master of haute couture
Piancatelli, Chiara
;
Mion Dalle Carbonare, Piergiacomo
; …
- In:
The artification of luxury fashion brands : synergies, …
,
(pp. 141-162)
.
2020
Persistent link: https://www.econbiz.de/10012240725
Saved in:
37
Rebranding - a criteria-based analysis and comparison of the rebranding strategies of the fashion heritage brands Burberry and J.Crew
Cleff, Thomas
;
Elezi, Ernesa
;
Walter, Nadine
-
2020
Persistent link: https://www.econbiz.de/10012601647
Saved in:
38
Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India
Atwal, Glyn
;
Bryson, Douglas
;
Kuehlwein, JP
- In:
The Oxford handbook of luxury business
.
2020
Persistent link: https://www.econbiz.de/10013475597
Saved in:
39
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
40
Luxus und Marketing - zeitgemäße Formen der Kommunikation
Vaih-Baur, Christina
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 163-176)
.
2018
Persistent link: https://www.econbiz.de/10012025157
Saved in:
41
Luxury brand outsiders : understanding the success of British and American luxury brands
Doyle, Stephen A.
;
Moore, Christopher M.
- In:
Global luxury : organizational change and emerging …
,
(pp. 65-86)
.
2018
Persistent link: https://www.econbiz.de/10011758715
Saved in:
42
Luxury brands and public museums : from anniversary exhibitions to co-branding
Pronitcheva, Karina
- In:
Global luxury : organizational change and emerging …
,
(pp. 219-237)
.
2018
Persistent link: https://www.econbiz.de/10011758838
Saved in:
43
Product development process of an international luxury fashion brand : implications to Hong Kong fashion trading and manufacturing companies
Fung, Yi-Ning
;
Choi, Tsan-Ming
- In:
Contemporary case studies on fashion production, …
,
(pp. 27-41)
.
2018
Persistent link: https://www.econbiz.de/10011790479
Saved in:
44
The internationalization of Italian luxury brands. The Missoni case
Runfola, Andrea
;
Ranfagni, Silvia
;
Guercini, Simone
- In:
Contemporary case studies on fashion production, …
,
(pp. 73-88)
.
2018
Persistent link: https://www.econbiz.de/10011790485
Saved in:
45
Luxury branding and digitalisation : the case of European brands in China
Rovai, Serena
- In:
Contemporary case studies on fashion production, …
,
(pp. 89-104)
.
2018
Persistent link: https://www.econbiz.de/10011790486
Saved in:
46
Detoxifying luxury and fashion industry : case of market driving brands
Coste-Manière, Ivan
;
Guezguez, Hamdi
;
Ramchandani, Mukta
; …
- In:
Detox fashion : case studies
,
(pp. 29-43)
.
2017
Persistent link: https://www.econbiz.de/10012035173
Saved in:
47
A narrative approach to luxury brands
Pini, Fabrizio Maria
- In:
New luxury management : creating and managing …
,
(pp. 69-83)
.
2017
Persistent link: https://www.econbiz.de/10011609190
Saved in:
48
Managing the creative process
Bertola, Paola
;
Colombi, Chiara
;
Vacca, Federica
- In:
New luxury management : creating and managing …
,
(pp. 159-188)
.
2017
Persistent link: https://www.econbiz.de/10011609211
Saved in:
49
To fur or not to fur : sustainable production and consumption within animal-based luxury and fashion products
Ramchandani, Mukta
;
Coste-Maniere, Ivan
- In:
Textiles and clothing sustainability : sustainable …
,
(pp. 41-60)
.
2017
Persistent link: https://www.econbiz.de/10012010614
Saved in:
50
Not seeing is believing - how established premium automotive manufacturers could have better identified competitive blind spots regarding Tesla’s rise with qualitative system dynam...
Kapmeier, Florian
;
Pölz, Philipp
- In:
Kybernetik und Transformation : Regelung und …
,
(pp. 163-191)
.
2017
Persistent link: https://www.econbiz.de/10011722017
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