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~subject:"USA"
~subject:"Brand management"
~type_genre:"Collection of articles of several authors"
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USA
Brand management
Luxury goods
58
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58
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14
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13
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2
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ECONIS (ZBW)
16
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1
Understanding luxury fashion : from emotions to brand building
Cantista, Isabel
(
ed.
);
Sádaba, Teresa
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012110047
Saved in:
2
Antecedents and outcomes of consumer perceptions toward hedonic goods
Behrens, Stefan Henrik
-
2014
Persistent link: https://www.econbiz.de/10010390488
Saved in:
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
Pietzcker, Dominik
(
ed.
);
Vaih-Baur, Christina
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012002324
Saved in:
4
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
5
Global luxury : organizational change and emerging markets since the 1970s
Donzé, Pierre-Yves
(
ed.
);
Fujioka, Rika
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011699371
Saved in:
6
Luxusmarkenmanagement : Grundlagen, Strategien und praktische Umsetzung
Thieme, Werner M.
(
ed.
);
Thieme, Werner Maximilian
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011482865
Saved in:
7
Advances in luxury brand management
Kapferer, Jean-Noël
(
ed.
);
Kernstock, Joachim
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639311
Saved in:
8
Aesthetics, ephemerality and the luxury of wine
Pitt, Leyland F.
(
ed.
);
Berthon, Pierre R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011590128
Saved in:
9
Luxury fashion
2015
Persistent link: https://www.econbiz.de/10011502848
Saved in:
10
Luxury fashion branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
11
Luxury fashion branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
12
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
13
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
14
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
Burmann, Christoph
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10014011050
Saved in:
15
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1111-1171
Persistent link: https://www.econbiz.de/10008697440
Saved in:
16
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
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