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person:"Heine, Klaus"
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Luxury goods
12
Luxusgüter
12
Consumer behaviour
6
Konsumentenverhalten
6
Brand
5
Brand image
5
Brand management
5
Markenartikel
5
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5
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5
China
3
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2
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2
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1
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1
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1
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1
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1
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1
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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11
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Heine, Klaus
Phau, Ian
35
Wiedmann, Klaus-Peter
29
Ko, Eunju
28
Kapferer, Jean-Noël
26
Seo, Yuri
22
Hennigs, Nadine
20
Jain, Sheetal
19
Donzé, Pierre-Yves
18
Valette-Florence, Pierre
18
Amatulli, Cesare
17
Atwal, Glyn
16
Septianto, Felix
16
Shukla, Paurav
16
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
15
Christodoulides, George
14
Thaichon, Park
14
Brun, Alessandro
12
Guido, Gianluigi
12
Klarmann, Christiane
12
Nagasawa, Shin'ya
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Batat, Wided
10
Choi, Tsan-Ming
10
Park, Jungkun
10
Sung, Billy
10
Uggla, Henrik
10
Aiello, Gaetano
9
Espinoza Petersen, Francine
9
Han, Heesup
9
Peng, Norman
9
Shahid, Shadma
9
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Donvito, Raffaele
8
Godey, Bruno
8
Guercini, Simone
8
Jain, Varsha
8
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The journal of brand management : an international journal
5
Strategic change
2
Australasian marketing journal
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Marketing : ZFP ; journal of research and management
1
The wine value chain in China : consumers, marketing and the wider world
1
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ECONIS (ZBW)
12
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1
Luxury, entrepreneurship and innovation
Atwal, Glyn
;
Heine, Klaus
- In:
Strategic change
31
(
2022
)
3
,
pp. 273-274
Persistent link: https://www.econbiz.de/10013275768
Saved in:
2
Growing luxury brands through culture-driven innovation
Heine, Klaus
;
Atwal, Glyn
- In:
Strategic change
31
(
2022
)
5
,
pp. 533-543
Persistent link: https://www.econbiz.de/10013415706
Saved in:
3
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
4
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
5
Luxury brand-building and development : new global challenges, new business models
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 409-410
Persistent link: https://www.econbiz.de/10011919413
Saved in:
6
Is luxury expensive?
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011919417
Saved in:
7
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
8
The identity of luxury brands
Heine, Klaus
-
2012
Persistent link: https://www.econbiz.de/10009532910
Saved in:
9
Gift culture in China : consequences for the fine wine sector
Seidemann, Vera
;
Atwal, Glyn
;
Heine, Klaus
- In:
The wine value chain in China : consumers, marketing …
,
(pp. 47-61)
.
2017
Persistent link: https://www.econbiz.de/10011616060
Saved in:
10
Luxury brand building in China : eight case studies an deight lessons learned
Heine, Klaus
;
Gutsatz, Michel
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10011350019
Saved in:
11
When do consumers indulge in luxury? : emotional certainty signals when to indulge to regulate emotions
Espinoza Petersen, Francine
;
Heine, Klaus
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 79-90
Persistent link: https://www.econbiz.de/10009750441
Saved in:
12
Das Marketing von Luxusprodukten
Trommsdorff, Volker
;
Heine, Klaus
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
37
(
2008
)
12
,
pp. 1669-1674
Persistent link: https://www.econbiz.de/10003791105
Saved in:
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