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~isPartOf:"Journal of business research : JBR"
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Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
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2
A systematic literature review of store atmosphere in alternative retail commerce channels
Lyu, Jing
;
Krasonikolakis, Ioannis
;
Vrontis, Demetris
- In:
Journal of business research : JBR
153
(
2022
),
pp. 412-427
Persistent link: https://www.econbiz.de/10013534072
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