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~subject:"Marketing management"
~person:"Muruganantham, G."
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Muruganantham, G.
Dekimpe, Marnik G.
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International journal of retail & distribution management
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The marketing review
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Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
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2
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
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