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~isPartOf:"Events und Erlebnis : Stand und Perspektiven der Eventforschung"
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Ladengestaltung
3
Store design
3
Event marketing
2
Event-Marketing
2
Messe
2
Trade fair
2
EU competition law
1
EU-Wettbewerbsrecht
1
Emotion
1
Experiment
1
Ladengeschäft
1
Markenrecht
1
Retail outlet
1
Tourism industry
1
Tourismuswirtschaft
1
Trademark law
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Visual perception
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Visuelle Wahrnehmung
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German
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Lohmann, Katja
1
Pyka, Sebastian
1
Risch-Kerst, Mandy
1
Ruetz, David
1
Zanger, Cornelia
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Events und Erlebnis : Stand und Perspektiven der Eventforschung
Journal of retailing and consumer services
70
Journal of retailing
27
International journal of retail & distribution management
26
Journal of business research : JBR
25
The international review of retail, distribution and consumer research
24
Psychology & marketing
11
International journal of hospitality management
8
International journal of retail and distribution management
7
Journal of marketing
7
Marketing : ZFP ; journal of research and management
7
The journal of services marketing
7
European journal of marketing : EJM
6
Handelsforschung
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of fashion marketing and management
6
The service industries journal
6
Working paper / European Institute for Advanced Studies in Management
6
European journal of operational research : EJOR
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Visual merchandising : the image of selling
5
Journal of advertising research
4
Journal of consumer behaviour : an international research review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing research : JMR
4
Journal of strategic marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Omega : the international journal of management science
4
Reihe Werbepraxis
4
Review of marketing research
4
Asia Pacific journal of marketing and logistics
3
European retail research
3
International Journal of Retail & Distribution Management
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
The IUP journal of marketing management : IJMM
3
Advanced technologies management for retailing : frameworks and cases
2
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ECONIS (ZBW)
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Der Einfluss einer erlebnisorientiert gestalteten Umwelt auf die Empfänglichkeit für Emotionale Ansteckung - eine experimentelle Untersuchung am Messestand
Lohmann, Katja
;
Pyka, Sebastian
;
Zanger, Cornelia
- In:
Events und Erlebnis : Stand und Perspektiven der …
,
(pp. 65-95)
.
2017
Persistent link: https://www.econbiz.de/10011738935
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2
Erlebnis am Messestand : erste Ergebnisse einer multimodalen Studie im Umfeld der Internationalen Tourismusbörse (ITB) Berlin
Ruetz, David
- In:
Events und Erlebnis : Stand und Perspektiven der …
,
(pp. 97-119)
.
2017
Persistent link: https://www.econbiz.de/10011738936
Saved in:
3
Erlebnismarketing und Markenschutz - gewerblicher Rechtsschutz von Gestaltungskonzepten für Flagship Stores
Risch-Kerst, Mandy
- In:
Events und Erlebnis : Stand und Perspektiven der …
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011738940
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