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~person:"Liu, Chih-hsing"
~person:"Ahlbom, Carl-Philip"
~subject:"Sales promotion"
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Liu, Chih-hsing
Ahlbom, Carl-Philip
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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
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