Lunardo, Renaud; Roux, Dominique - In: European Journal of Marketing 49 (2015) 5/6, pp. 646-667
Purpose – The purpose of this article is to show how consumers’ inferences of manipulative intent mediate the effects of in-store arousal on pleasure and approach behavior. Design/methodology/approach – A qualitative study identifies arousal as a dimension of the store environment that may...