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~subject:"Lebensmitteleinzelhandel"
~subject:"Perception"
~person:"Cohen, Justin"
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Lebensmitteleinzelhandel
Perception
Consumer behaviour
2
Food retailing
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2
Ladengestaltung
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Store design
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Betriebliche Standortwahl
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Deutschland
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Endcaps
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Firm location choice
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Germany
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In-store experiments
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Real estate price
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Sales
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Sales promotion
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Sales uplift
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Cohen, Justin
Kotzab, Herbert
3
Teller, Christoph
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Behe, Bridget
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Bogomolova, Svetlana
2
Breugelmans, Els
2
Campo, Katia
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Caruso, William
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Garaus, Marion
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Izquierdo-Yusta, Alicia
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Jiménez-Zarco, Ana Isabel
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Lockshin, Lawrence S.
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Martínez-Ruiz, María Pilar
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Singh, Bharti
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Tan, Pei Jie
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Terblanche, Nic S.
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Wagner, Udo
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Journal of advertising research
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Assessing the sales effectiveness of differently located endcaps in a supermarket
Tan, Pei Jie
;
Corsi, Armando
;
Cohen, Justin
;
Sharp, Anne
; …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 200-208
Persistent link: https://www.econbiz.de/10011883199
Saved in:
2
The real estate value of supermarket endcaps : why location in-store matters
Caruso, William
;
Corsi, Armando Maria
;
Bogomolova, Svetlana
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10011884982
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