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~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Journal of retailing and consumer services
8
European journal of marketing : EJM
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Marketing : ZFP ; journal of research and management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Europäische Hochschulschriften / 5
4
Journal of marketing research : JMR
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
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Journal of business economics : JBE
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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Schriften zum Marketing
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Arbeitspapiere zur mathematischen Wirtschaftsforschung
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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Economics Papers from University Paris Dauphine
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Schriftenreihe Angewandte Betriebswirtschaft
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Southern economic journal
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SpringerLink / Bücher
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The effects of communication on consumers : special issue
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Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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"Issues in development" seminar series
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A Winterthur book
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Advances in distribution logistics
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Agricultural and resource economics review : ARER
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Word-of-author advertising and the consumer : an empirical analysis of the quality of product brands noted by authors of popular cultural works
Friedman, Monroe
- In:
Journal of consumer policy : consumer issues in law, …
10
(
1987
)
3
,
pp. 307-318
Persistent link: https://www.econbiz.de/10001059293
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2
The use of electronic media for advertising and selling : a consumer policy outline
Ölander, Folke
- In:
Journal of consumer policy : consumer issues in law, …
10
(
1987
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10001059294
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