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~person:"Escalas, Jennifer Edson"
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Escalas, Jennifer Edson
Boje, David M.
41
Sergeeva, Natalya
10
Shiller, Robert J.
10
Woodside, Arch G.
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Adlmaier-Herbst, Dieter Georg
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Cracking the code : leveraging consumer psychology to drive profitability
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
4
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What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews
Laer, Tom van
;
Escalas, Jennifer Edson
;
Ludwig, Stephan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 267-285
Persistent link: https://www.econbiz.de/10012033963
Saved in:
2
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
3
Success stories : how marketing managers can leverage the psychology of narratives
Escalas, Jennifer Edson
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 181-199)
.
2012
Persistent link: https://www.econbiz.de/10009349523
Saved in:
4
Using narratives to discern self-identity related consumer goals and motivations
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 237-258)
.
2005
Persistent link: https://www.econbiz.de/10003932983
Saved in:
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