//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Escalas, Jennifer Edson"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Storytelling"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Konsumentenverhalten
5
Narrative Methode
5
Narrative method
5
storytelling
2
Cognition
1
Kognition
1
Linguistics
1
Linguistik
1
Marketing management
1
Marketingmanagement
1
Nonprofit marketing
1
Nonprofit organization
1
Nonprofit-Marketing
1
Nonprofit-Organisation
1
Organisatorischer Wandel
1
Organizational change
1
Personality psychology
1
Persönlichkeitspsychologie
1
Social Marketing
1
Social marketing
1
Theorie
1
Theory
1
Viral marketing
1
Virales Marketing
1
automated text analysis
1
computational linguistics
1
consumer reviews
1
narrative persuasion
1
narrative processing
1
narrative transportation
1
nonprofit marketing
1
social marketing
1
transformative consumer research
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Aufsatzsammlung
1
Language
All
English
5
Author
All
Escalas, Jennifer Edson
Boje, David M.
43
Sergeeva, Natalya
11
Woodside, Arch G.
11
Gabriel, Yiannis
10
Shiller, Robert J.
10
Roth, Christopher
8
Adlmaier-Herbst, Dieter Georg
7
Collins, David
7
Hamby, Anne
7
Laer, Tom van
7
Maclean, Mairi
7
Ann, Cheryl
6
Garud, Raghu
6
Müller, Michael
6
Saylors, Rohny
6
Vaara, Eero
6
Andre, Peter
5
Auvinen, Tommi
5
Baskin, Ken
5
Denning, Stephen
5
Erlach, Christine
5
Gilliam, David A.
5
Haaland, Ingar
5
Harvey, Charles
5
Martin, Drew
5
Rosile, Grace Ann
5
Smith, Robert
5
Suddaby, Roy
5
Takala, Tuomo
5
Visconti, Luca M.
5
Wohlfart, Johannes
5
Aistleitner, Matthias
4
Biberman, Jerry
4
Breton, Gaétan
4
Brown, Stephen
4
Budtz, Christian
4
Carr, Adrian N.
4
Driver, Michaela
4
Etzold, Veit
4
more ...
less ...
Published in...
All
Cracking the code : leveraging consumer psychology to drive profitability
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Association for Consumer Research : JACR
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Narratives : understanding how consumers use and respond to stories
Escalas, Jennifer Edson
(
ed.
);
Hamby, Anne
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014633472
Saved in:
2
What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews
Laer, Tom van
;
Escalas, Jennifer Edson
;
Ludwig, Stephan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 267-285
Persistent link: https://www.econbiz.de/10012033963
Saved in:
3
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
4
Success stories : how marketing managers can leverage the psychology of narratives
Escalas, Jennifer Edson
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 181-199)
.
2012
Persistent link: https://www.econbiz.de/10009349523
Saved in:
5
Using narratives to discern self-identity related consumer goals and motivations
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 237-258)
.
2005
Persistent link: https://www.econbiz.de/10003932983
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->