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subject:"Strategic management"
~subject:"USA"
~type_genre:"Reprint"
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Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
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2009
Persistent link: https://www.econbiz.de/10003836642
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Finding your next core business
Zook, Chris
- In:
Harvard business review on managing through a downturn
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(pp. 97-121)
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2009
Persistent link: https://www.econbiz.de/10003821428
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