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Substitute goods
9
Substitutionsgüter
9
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
2
Decision under uncertainty
2
Entscheidung unter Unsicherheit
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Markenimage
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Market research
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Category Management
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Aribarg, Anocha
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Carlson, Kurt A.
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Chan, Tat
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Dahl, Darren W.
1
Dasgupta, Srabana
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Foutz, Natasha Zhang
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Goode, Miranda R.
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Li, Shibo
1
Lieb, Daniel
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Mahajan, Vijay
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Meloy, Margaret G.
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Montgomery, Alan
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Moreau, C. Page
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Narasimhan, Chakravarthi
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Nowlis, Stephen M.
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Raghunathan, Rajagopal
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Shiv, Baba
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Srivastava, Joydeep
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Sun, Baohong
1
Wadhwa, Monica
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Journal of marketing research : JMR
Working paper / National Bureau of Economic Research, Inc.
21
NBER working paper series
18
NBER Working Paper
15
Discussion paper series / IZA
8
European journal of operational research : EJOR
8
International journal of production economics
8
Discussion paper / Centre for Economic Policy Research
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Economics letters
5
Manufacturing & service operations management : M & SOM
5
Omega : the international journal of management science
5
The American economic review
5
WIK Diskussionsbeitrag
5
Applied economics
4
CESifo working papers
4
DICE discussion paper
4
Economic policy
4
Journal of economic dynamics & control
4
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
4
The review of economics and statistics
4
American economic journal : a journal of the American Economic Association
3
Atlantic economic journal : AEJ
3
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
3
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
3
Europäische Hochschulschriften / 5
3
Faculty & research / Insead : working paper series
3
Food policy : economics planning and politics of food and agriculture
3
Journal of economic behavior & organization : JEBO
3
Journal of economics & management strategy : JEMS
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
OR spectrum : quantitative approaches in management
3
Operations research
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Production and operations management : an international journal of the Production and Operations Management Society
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Resources policy
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SFB 649 discussion paper
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Southern economic journal
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Umeå economic studies
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Annales d'économie et de statistique
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ECONIS (ZBW)
9
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1
Cross-selling the right product to the right customer at the right time
Li, Shibo
;
Sun, Baohong
;
Montgomery, Alan
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009272393
Saved in:
2
Price presentation effects in purchases involving trade-ins
Srivastava, Joydeep
;
Chakravarti, Dipankar
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 910-919
Persistent link: https://www.econbiz.de/10009355017
Saved in:
3
The effect of experiential analogies on consumer perceptions and attitudes
Goode, Miranda R.
;
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 274-286
Persistent link: https://www.econbiz.de/10003965470
Saved in:
4
Category-based screening in choice of complementary products
Aribarg, Anocha
;
Foutz, Natasha Zhang
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 518-530
Persistent link: https://www.econbiz.de/10003872332
Saved in:
5
Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.
;
Meloy, Margaret G.
;
Lieb, Daniel
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10003927142
Saved in:
6
A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica
;
Shiv, Baba
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
Saved in:
7
Decomposing promotional effects with a dynamic structural model of flexible consumption
Chan, Tat
;
Narasimhan, Chakravarthi
;
Zhang, Qin
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 487-498
Persistent link: https://www.econbiz.de/10003756363
Saved in:
8
Can trade-ins hurt you? : exploring the effect of a trade-in on consumers ́willingness to pay for a new product
Zhu, Rui Juliet
;
Chen, Xinlei
;
Dasgupta, Srabana
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 159-170
Persistent link: https://www.econbiz.de/10003707177
Saved in:
9
Form versus function : how the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences
Chitturi, Ravindra
;
Raghunathan, Rajagopal
;
Mahajan, Vijay
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10003569776
Saved in:
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