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type_genre:"Reprint"
~subject:"Marketing management"
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Success factor
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Executing strategy for business results
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The Harvard business review classics series
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In pursuit of the "ideal approach" to successful marketing strategy implementation
Thorpe, Eleri R.
;
Morgan, Robert
-
2009
Persistent link: https://www.econbiz.de/10003836674
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2
Marketing myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
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3
How strategic is your sales strategy?
Kinni, Theodore
- In:
Executing strategy for business results
,
(pp. 101-109)
.
2007
Persistent link: https://www.econbiz.de/10003659753
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