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subject:"Suchmaschine"
~subject:"Advertising effects"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Suchmaschine
Advertising effects
Search engine
10
Internet marketing
7
Online-Marketing
7
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
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2
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2
Internet
2
USA
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Analysis of variance
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Brand image
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Jansen, Bernard J.
2
Garnier, Marion
1
Gauzente, Claire
1
Griffy-Brown, Charla
1
Heinonen, Kristina
1
Karjaluoto, Heikki
1
Leinonen, Hannele
1
Lim, Ming
1
Mattila, Anna S.
1
McMahon, Dave
1
Michelsson, Thomas
1
North, Michael
1
Ruiz Mafe, Carla
1
Sanz Blas, Silvia
1
Spink, Amanda
1
Zhang, Lu
1
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International journal of internet marketing and advertising : IJIMA
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
CESifo working papers
14
Electronic commerce research and applications
11
International journal of electronic commerce : IJEC
11
Tourism management : research, policies, practice
11
International journal of industrial organization
9
Journal of business research : JBR
9
Journal of competition law & economics
9
Leitfaden Online-Marketing ; [Bd. 1]
9
SpringerLink / Bücher
9
Technological forecasting & social change : an international journal
9
Working paper
9
essentials
9
Discussion papers / CEPR
8
Finance research letters
8
International journal of forecasting
8
International review of financial analysis
8
Journal of marketing research : JMR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Discussion paper / Centre for Economic Policy Research
7
Discussion paper series / IZA
7
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of forecasting
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism economics : the business and finance of tourism and recreation
7
Working papers / Harvard Business School, Division of Research
7
Applied economics letters
6
Decision support systems : DSS ; the international journal
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Economics letters
6
European journal of operational research : EJOR
6
Journal of electronic commerce research : JECR
6
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ECONIS (ZBW)
10
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1
Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks
North, Michael
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 454-471
Persistent link: https://www.econbiz.de/10012512674
Saved in:
2
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
Saved in:
3
The use of digital channels to create customer relationships
Heinonen, Kristina
;
Michelsson, Thomas
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003938196
Saved in:
4
Special issue: A consumer stance at search engine marketing
Gauzente, Claire
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003812622
Saved in:
5
Postmodern paradigms and brand management in the "search" economy
Lim, Ming
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10003812627
Saved in:
6
Antecedents and implications of search engine use as prepurchase information tools
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 17-42
Persistent link: https://www.econbiz.de/10003812631
Saved in:
7
Search engine loyalty : considering the commitment-loyalty link from a hedonic versus utilitarian perspective
Garnier, Marion
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 43-73
Persistent link: https://www.econbiz.de/10003812635
Saved in:
8
Investigating customer click through behaviour with integrated sponsored and nonsponsored results
Jansen, Bernard J.
;
Spink, Amanda
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10003812637
Saved in:
9
Advertisers' perceptions of search engine marketing
Karjaluoto, Heikki
;
Leinonen, Hannele
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 95-112
Persistent link: https://www.econbiz.de/10003812638
Saved in:
10
Developing an effective and affordable search engine marketing strategy for nonprofits
McMahon, Dave
;
Griffy-Brown, Charla
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 113-130
Persistent link: https://www.econbiz.de/10003812640
Saved in:
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