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~isPartOf:"Ruhr economic papers"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Search: subject_exact:"Suchmaschinentechnik"
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Search engine
7
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7
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5
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3
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3
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Dewan, Sanjeev
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Ruhr economic papers
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
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11
International journal of electronic commerce : IJEC
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Tourism management : research, policies, practice
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International journal of internet marketing and advertising : IJIMA
10
International journal of industrial organization
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Journal of business research : JBR
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Journal of competition law & economics
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Technological forecasting & social change : an international journal
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Finance research letters
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International journal of forecasting
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International review of financial analysis
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Journal of marketing research : JMR
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Energy economics
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International journal of electronic business
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Tourism economics : the business and finance of tourism and recreation
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International Journal of Financial Studies : open access journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management information systems : mis quarterly
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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HMD : Praxis der Wirtschaftsinformatik
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
7
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1
Evaluation set size and purchase : evidence from a product search engine
Choudhary, Vidyanand
;
Currim, Imran S.
;
Dewan, Sanjeev
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 16-31
Persistent link: https://www.econbiz.de/10011658339
Saved in:
2
Brand attitudes and search engine queries
Dotson, Jeffrey P.
;
Fan, Ruixue Rachel
;
Feit, Elea McDonnell
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011658366
Saved in:
3
The impact of market competition on search advertising
Yang, Yupin
;
Lu, Qiang
;
Tang, Guanting
;
Pei, Jian
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 46-55
Persistent link: https://www.econbiz.de/10011292340
Saved in:
4
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong
;
Chu, Junhong
;
Wu, Jing
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
Saved in:
5
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
Saved in:
6
Return on quality improvements in search engine marketing
Abou Nabout, Nadia
;
Skiera, Bernd
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 141-154
Persistent link: https://www.econbiz.de/10009569264
Saved in:
7
A strategic perspective on search engines : thought candies for practitioners and researchers
Rangaswamy, Arvind
;
Giles, C. Lee
;
Seres, Silvija
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10003833061
Saved in:
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