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~subject:"Werbung"
~person:"Abedin, Babak"
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Werbung
Advertising
2
Internet marketing
2
Online-Marketing
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Search engine
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2
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1
Click Fraud
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SEA adoption
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Abedin, Babak
Jerath, Kinshuk
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Cornière, Alexandre de
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Shin, Woochoel
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Aurum, Aybüke
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
Journal of organizational computing and electronic commerce
1
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ECONIS (ZBW)
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Search engine advertising adoption and utilization : an empirical investigation of inflectional factors
Jafarzadeh, Hamed
;
Aurum, Aybüke
;
D'Ambra, John
; …
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
4
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011398671
Saved in:
2
Determinant of intention to use search engine advertising : a conceptual model
Jafarazdeh, Hamed
;
Aurum, Aybüke
;
D’Amba, John
; …
- In:
International journal of enterprise information systems …
9
(
2013
)
3
,
pp. 22-38
Persistent link: https://www.econbiz.de/10010188856
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