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~subject:"Werbung"
~person:"Simonov, Andrey"
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Werbung
Internet marketing
6
Online-Marketing
6
Search engine
6
Suchmaschine
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Advertising effects
5
Werbewirkung
5
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3
advertising
3
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causal inference
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paid search
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Simonov, Andrey
Jerath, Kinshuk
8
Sayedi, Amin
6
Long, Fei
5
Yang, Yanwu
5
Cornière, Alexandre de
4
Gong, Jing
4
Sahni, Navdeep S.
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Shin, Woochoel
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Zeng, Daniel Dajun
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Aurum, Aybüke
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Lu, Shijie
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Schultz, Carsten D.
3
Viswanathan, Siva
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Wattal, Sunil
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Wilbur, Kenneth C.
3
Yang, Sha
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Zhu, Yi
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Abedin, Babak
2
Alleman, James H.
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Basu, Preetam
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Cao, Xinyu
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Desai, Preyas S.
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Discussion papers / CEPR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
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1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
Online advertising as passive search
Ursu, Raluca
;
Simonov, Andrey
;
An, Eunkyung
-
2021
Persistent link: https://www.econbiz.de/10012517681
Saved in:
3
Firms' reactions to public information on business practices : the case of search advertising
Rao, Justin M.
;
Simonov, Andrey
- In:
Quantitative marketing and economics : QME
17
(
2019
)
2
,
pp. 105-134
Persistent link: https://www.econbiz.de/10012098699
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