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~type:"article"
~isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
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Sport event
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Sportmarketing
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Sports marketing
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Sportveranstaltung
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Marketing management
2
Marketingmanagement
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Bühler, André W.
4
Nufer, Gerd
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Digel, Helmut
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of sports economics
115
European Sport management quarterly : ESMQ
104
Journal of sport management : the official journal of the North American Society of Sport Management
96
International journal of sport management and marketing : IJSMM
89
Sport marketing quarterly : preferred journal of the Sport Marketing Association
74
Sport management review
73
International journal of sport finance
59
International journal of sports marketing & sponsorship
58
Tourism management : research, policies, practice
44
Applied economics
27
Journal of business research : JBR
23
International journal of event and festival management
22
Tourism economics : the business and finance of tourism and recreation
16
Journal of travel and tourism marketing
15
Sport, Business and Management : an international journal ; SBM
15
Applied economics letters
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Journal of advertising research
10
Journal of promotion management : JPM
10
Sports event management : the Caribbean experience
10
International journal of forecasting
9
European journal of marketing : EJM
8
African journal of business and economic research : AJBER
7
Asian economic policy review : AEPR
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Strategies in sports marketing : technologies and emerging trends
7
Tourism analysis : an interdisciplinary tourism & hospitality journal
7
Asia Pacific journal of marketing and logistics
6
Journal of destination marketing & management
6
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
6
Economics letters
5
Effects, role and significance
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of vacation marketing : an international journal
5
Mega-Event und Stadtentwicklung im globalen Süden : die Fußballweltmeisterschaft 2010 und ihre Impulse für Südafrika
5
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Sports marketing in Africa
Knott, Brendon
;
Swart, Kamilla
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 565-585)
.
2011
Persistent link: https://www.econbiz.de/10008738182
Saved in:
2
Sportmarketing in Westeuropa
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 429-455)
.
2011
Persistent link: https://www.econbiz.de/10008738187
Saved in:
3
Hospitality Marketing im Sport
Digel, Helmut
;
Fahrner, Marcel
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 323-347)
.
2011
Persistent link: https://www.econbiz.de/10008738191
Saved in:
4
Ambush Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 203-231)
.
2011
Persistent link: https://www.econbiz.de/10008738195
Saved in:
5
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 175-202)
.
2011
Persistent link: https://www.econbiz.de/10008738196
Saved in:
6
Sponsoring im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 143-173)
.
2011
Persistent link: https://www.econbiz.de/10008738197
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