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isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Lee, Minkyo"
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Discussion paper / Centre for Economic Policy Research
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
2
The marketing of an international match in Asia : the effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior
Lee, Minkyo
;
Lim, Choong Hoon
;
Yeo, In-Sung
;
Pedersen, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 235-245
Persistent link: https://www.econbiz.de/10011415240
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