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isPartOf:"Sports event management : the Caribbean experience"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"McKelvey, Steve"
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Sports event management : the Caribbean experience
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sports marketing & sponsorship
1
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The evolution of media reporting of ambush marketing
Burton, Nicholas
;
Snyder, Kevin
;
McKelvey, Steve
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011919165
Saved in:
2
Sport participant attitudes toward ambush marketing : an exploratory study of ING New York City Marathon runners
McKelvey, Steve
;
Sandler, Dennis
;
Snyder, Kevin
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10009531615
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