Kumar, Vinod; Rahman, Zillur; Kazmi, A.A. - In: Global Business Review 14 (2013) 4, pp. 601-625
The present study reviews the extant literature available on the emerging area of Sustainability Marketing Strategy (SMS), which hopefully, will prove to be a springboard for the future research. Tracing the origin of the concept of SMS, a detailed discussion on historic developments in the...